Easy VS Value.

Easy has no value.

But deep down we crave easy.

Only challenge creates value that is celebrated.

But challenge gets in our head and urges us to stop. We listen far too many times.

I fight my urge to stop by committing to complete one single action related to the challenge.

Single actions are rarely challenging.

They may even seem easy.

The key is to do it and acknowledge that you didn’t stop.

Then commit that every stop impulse will be crushed with the execution of a single action.

By you.

Your prize for repeating this process is new value.

The insurmountable melts over time against the warmth of dogged, sustained execution.

Live on Purpose.